Positioned as India’s first functional medicine marketplace, the holistic wellness start-up targets millennial women who are looking to optimise physiological performance. Their offerings include health supplements, community engagement, blood testing etc., with a focus on preventative and anti-aging practices. They are aiming to do "biohacking" in a different way, making it more accessible and approachable to young women.

My role involved the complete brand design, including communications & marketing strategy and graphic identity design.

 

2023

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