Open This Way
Open This Way is a creative agency based in New Delhi, creating digital content tailored to an experiential journey for fashion and lifestyle brands. With services spanning content creation, social media management, and digital advertising, their forte lies in campaign management and visual brand strategy.
During my 22-month tenure as Content Strategist and Social Media Manager, I managed multiple clients in the Indian fashion and furniture space. My role included assisting and taking the lead in various capacities in content creation. This involved content writing, product and image styling, graphic design, social media strategy etc. The following are examples of my work for some clients.
2022 - 2024
NAMA HOME
Brand: Design house with a focus on handcrafted metal-based furniture, catering to a global audience
Tone of Voice: Witty, tongue-in-cheek humour, heavy use of wordplay and visual metaphors
Contribution: Content writing for social media and website
GYAARAH BAEES
Brand: A nostalgia-first brand specialising in handcrafted garments for women - across traditional Indian garments and street wear
Tone of Voice: rooted in the Indian nostalgia and collective memory; transition towards a younger, cooler, street-esque appeal
Contribution: Successful rebrand of graphic identity, graphic design, art direction, content strategy
KHARIKAJAI
Brand: Assam-based jewellery brand specialising in indigenous kattai work from the North-East region of India
Tone of Voice: Pared back, primary focus on the visuals and jewellery details
Contribution: Content strategy, graphic design, product styling, art direction
SEEAASH
Brand: Womenswear brand catering to the modern Indian woman, creating occasion wear and resort wear
Tone of Voice: A balance of aspirational and relatable, targeted towards millennial women
Contribution: Content strategy and writing, graphic design
