Calling June is informed by the feeling that June is — the start of holidays, late dinners by the sea, when the sun lingers a little longer. The Indian ready-to-wear womenswear brand draws heavily from themes of travel and wanderlust. Their loungewear and resortwear feature digital prints, machine embroidery, and sequin work as surface ornamentation. 

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As a part of the New Delhi-based creative agency Open This Way, I managed content and social media for the brand. The communication strategy was tailored towards GenZ and Millennial women, keeping the language light, fun, and relatable. I led client relations management, social media strategy, content writing, and graphic design, while assisting in image and product styling, and art direction. 

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2023 - 2024

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