At the intersection of craft and conscious living, the eponymous label Urvashi Kaur takes on luxury fashion through a design-forward lens. The brand's language centres on sustainability, gender neutrality, and trans-seasonality. Its garment offering, which straddles Indian and western wear, reflects its approach to minimalism and fluidity through use of texture, precise material placement, and silhouette.

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As a part of the New Delhi-based creative agency Open This Way, I managed content and social media for Urvashi Kaur. My role involved graphic design, content creation, social media strategy, assisting in art direction, along with client relations management.

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2022

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