Open This Way
2022-24: During my 22-month tenure as Content Strategist and Social Media Manager at the Delhi-based creative agency Open This Way, I managed multiple clients in the Indian fashion and lifestyle space. My role included assisting and taking lead in various capacities in content creation. This involved content writing, product and image styling, graphic design, social media strategy etc. The following are examples of my work for some clients.
KHARIKAJAI
Brand: Assam-based jewellery brand specialising in indigenous kattai work from the North-East region of India
Contribution: Content strategy, graphic design, product styling, art direction
NAMA HOME
Brand: Design house with a focus on handcrafted metal-based furniture, catering to a global audience
Contribution: Content writing
CALLING JUNE
Brand: Centered around the theme of travel and wanderlust, specialising in loungewear and dressy casuals for women
Contribution: Graphic design, social media strategy, image and product styling, art direction
SEEAASH
Brand: Womenswear brand catering to the modern Indian woman, creating occasion wear and resort wear
Contribution: Content strategy and writing, graphic design
GYAARAH BAEES
Brand: A nostalgia-first brand specialising in handcrafted garments for women - across traditional Indian garments and street wear
Contribution: Successful rebrand of graphic identity, graphic design, art direction, content strategy
